THE AIMS OF THE PROJECT
- To create new partnerships, new knowledge and new service networks that are
based on authentic Finnish lifestyle. Furthermore to offer novel tourism services
created to the markets identified by Visit Finland, namely Germany, The United
Kingdom and Benelux countries.
- To enhance co-operation between project partners and entrepreneurs and
to share best practices in Turku Archipelago, Jyväskylä Lakeland area, and
internationally.
- To introduce tourism services and route suggestions grounded
on Finnish lifestyle. All services are based on sustainability and high quality
aiming to enhance experiences.
- To
compile information about international marketing and distribution channels, competitors
and the wishes of the chosen customer segments
- To produce materials that bring the Finnish lifestyle alive like: videos,”how
to” documents, pictures and stories (in English & German). These materials
can be used in both marketing and during the service process
- To share the service/product ideas and materials
created during the project nationally.
HOW IS THIS ACHIEVED?
The main actions that will take place during the
project are as follows:
- service development
workshops based in Finnish Lifestyle themes
- bench-marking
trips in Finland and Germany
- piloting and
testing of service ideas
- marketing and
distribution channel analysis
- producing of
marketing materials
