The rural areas in Finland have many cultural and nature elements which are of interest to those tourists who live in the urban areas of Central-Europe. However, the offering of touristic services that would reflect the authentic Finnish lifestyle is still quite poor. Potential customers often find it difficult to locate and to buy the services that would interest them the most.
To create new partnerships, new knowledge and new service networks that are
based on authentic Finnish lifestyle. Furthermore to offer novel tourism services
created to the markets identified by Visit Finland, namely Germany, The United
Kingdom and Benelux countries.
To enhance co-operation between project partners and entrepreneurs and
to share best practices in Turku Archipelago, Jyväskylä Lakeland area, and
internationally.
To introduce tourism services and route suggestions grounded
on Finnish lifestyle. All services are based on sustainability and high quality
aiming to enhance experiences.
To
compile information about international marketing and distribution channels, competitors
and the wishes of the chosen customer segments
To produce materials that bring the Finnish lifestyle alive like: videos,”how
to” documents, pictures and stories (in English & German). These materials
can be used in both marketing and during the service process
To share the service/product ideas and materials
created during the project nationally.
HOW IS THIS ACHIEVED?
The main actions that will take place during the
project are as follows:
starting point
analysis
service development
workshops based in Finnish Lifestyle themes
